Insta Graphic Systems, a leading manufacturer of heat press machines and heat transfers for more than 66 years, recently ...

Forcing the Utah Mammoth to drop its branding would not only destroy community goodwill worth “in excess of $100,000,000,” ...

Just because the Mariners did not make the World Series doesn’t mean the Seattle-area isn’t being represented.

In line with other brands such as Volkswagen and BMW, Mazda is opting for a cleaner, flatter look it believes will be more ...

Conagra Brands and B&G Foods are among the companies spending more time on packaging, which attracts consumer attention and ...

The Wall Street milestone underscores the company's swift transformation from a niche graphics-chip designer into the backbone of the global AI industry ...

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, Instagram, YouTube and TikTok. Plans call for the new identity to be phased ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

Athletic departments across the country are adding commercial sponsorship logos to their football fields after an NCAA rule ...

History is rife with examples of highly successful companies that lost their footing after their founders or early leaders who made them great left or died. Their ranks include Ford Motor Company, ...