Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

Allowing more vape adverts could encourage smokers to switch, says the boss of one of the world's largest tobacco and vaping manufacturers. Asli Ertonguc is managing director of the UK and Irish ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.

Vogue will no longer feature “new animal fur in editorial content or advertising,” according to updated guidelines on the website of its parent company, Condé Nast. The guidelines — which allow for ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Several ads for men's tank tops remain on Amazon's Canadian website, despite an Ad Standards Council ruling that the phrase used to describe them — "wife beater" — is offensive, trivializes domestic ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

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ABC's move to suspend Jimmy Kimmel's show following his comments on the assassination of conservative activist Charlie Kirk comes amid a decline in late-night TV viewership and advertising revenue.

Samsung is rolling out a new software update to its Family Hub refrigerators in the US. The update adds promotions and advertisements to the refrigerator’s display when it is idle. Samsung has ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...