Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Market researchers need a way to gain ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Search.co’s latest market research uncovers record ecommerce expansion, AI-driven shopping acceleration, and the shift toward profit-first ...

Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

NEW YORK & LONDON--(BUSINESS WIRE)--P\S\L Group today introduced Assure BrandPanels to address fraud in pharmaceutical market research, as most recently highlighted by the German news organisation Der ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

LONDON & NEW YORK--(BUSINESS WIRE)--Assure BrandPanels, the leader in preventing fraud in pharmaceutical market research, today announced that Carolyn Chamberlain has joined as the business unit head ...