Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Market researchers need a way to gain ...

In the 2013 science fiction film Her, set in the near future, a lonely writer named Theodore develops an unexpected and profound relationship with an artificially intelligent virtual assistant ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

Search.co’s latest market research uncovers record ecommerce expansion, AI-driven shopping acceleration, and the shift toward profit-first ...

NEW YORK & LONDON--(BUSINESS WIRE)--P\S\L Group today introduced Assure BrandPanels to address fraud in pharmaceutical market research, as most recently highlighted by the German news organisation Der ...