Keeping your social media feeds interesting can feel like a challenge, right? It’s easy to fall into a routine of posting the same old things. But don’t worry, there are tons of ways to mix it up and ...

Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

IAB Australia has released a Market Mix Modelling Landscape Report providing marketers with a directory of 12 active vendors and implementation guidance. The report, prepared by IAB Australia's Ad ...

The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent ...

Despite having been on the UK high street for 50 years, Primark has held off from TV advertising until now. As part of the ‘That’s So Primark’ brand platform, the retailer launched the ‘In Denim We ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...