Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...

This article is by David Hoo and Michael von Gonten, principal consultants at research firm Effective Marketing Management. Achieving profitable growth is perhaps a CMO’s greatest accountability, and ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...