What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

EXCLUSIVE: Proximity Media has named veteran marketing executive Terra Potts Chief as Marketing & Operations Officer. In the newly-created executive leadership role, Potts will oversee all marketing ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

ING Bank is currently amid multiple projects to improve its operations through the use of artificial intelligence (AI) in its various forms. Projects around using the technology in transaction ...

Chemical engineer and regulatory operations expert Nour Abochama explains why terms like “non-toxic” and “natural” remain unregulated and may be misleading. When words like ‘clean’ or ‘non-toxic’ are ...

What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization.

The agency is crafting a definition that could shape food policy nationwide. By Dani Blum The federal government plans to develop a new definition of ultraprocessed foods, a wide-ranging group of ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Kurt Schlosser on Mar 17, 2025 at ...