Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

This six-string bass completely changed the way your favorite country and pop songs from the 1960s sounded. Can you hear the difference?

The SPS webinar is packed with practical strategies, actionable insights & real-world examples you can apply to creating compelling content.

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...