Rey Macias of Laredo has received his third global Ray Kroc Award, honoring his decades of leadership and performance as ...

Another world-famous slogan that has been altered rather than jettisoned entirely, L'Oréal's “because I'm worth it” was ...

Some people struck gold (literally) after taking a trip to McDonald's by participating in one of their many games and ...

California Gov. Gavin Newsom took aim at President Donald Trump’s beef import plans by resurrecting one of the most iconic ...

For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

A successful advertisement grabs viewers’ attention immediately. Whether it’s for makeup, a fast food restaurant or a new car ...

Every discontinued sandwich has its own story, showing just how far McDonald’s will go to try something new. Some ideas ...

$90 million in media production and purchases (TV, radio, digital). $355 million through advertising cooperatives funded by franchisees. This means that a large part of the company’s marketing ...

Add articles to your saved list and come back to them any time. Australia coach Andrew McDonald admits time is running out for Pat Cummins to prove his fitness for the opening Ashes Test, but says ...

The latest report from AdEase shows that McDonald’s was the most active TV advertiser during the week of September 29 to October 5. The QSR racked up 2,427 combined occurrences of an ad for its new ...

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