Most leadership teams adopt AI tools randomly hoping technology alone will improve strategy and strategic planning. Here's ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced business world, strategic planning emerges as an essential tool for ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why so many leaders continue to ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — or would rather not spend more money this month. But, just like my fence, a ...

On behalf of the Glenwood Springs Tourism Management Board, I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

At The PIE Live 2024, there was a clear sense of unison in the sector as we waited for the outcome of the MAC review. At this year’s event – with many universities facing cuts or financial uncertainty ...

China has omitted electric vehicles from its list of strategic industries in its five-year development plan for 2026-2030, ...