M.S. in Strategic Marketing Communications faculty members are highly experienced professionals who have worked in industry and/or have founded and led their own companies. You benefit from their ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

A new study reveals that labeling clothes with a breakdown of the cost of an item per wear (CPW) can shift consumers away ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

A Rutgers Health meta-analysis links digital alcohol marketing to higher odds of drinking among teens and young adults.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The suit alleges that Kenvue hid autism risks of its popular pain reliever despite doctors saying it is safe to take during ...

Novice wine reviewers tend to be a confident lot, sure of the notes they detect in their newly purchased cabernet or chianti.

Fewer Than 10,000 Steps a Day Needed to Keep Death at Bay, Study Finds Though any amount of physical exercise and steps taken ...

This story discusses suicide. If you or someone you know is having thoughts of suicide, please contact the Suicide & Crisis Lifeline at 988 or 1-800-273-TALK (8255). Millions of men undergoing hair ...

A decade ago, most people had never heard of ultra-processed foods. But that changed in 2019, when Kevin Hall, then a scientist at the National Institutes of Health, published a study that shocked the ...